June is Pride Month: a time for visibility, reflection, and celebration. While many companies mark it with rainbow logos and quick mentions, the deeper significance lies in how we build our communities and systems year-round. For those of us in tech, it’s an invitation to reexamine how we think about inclusion, not as a feature, a layer, or a niche audience, but as the foundation of every product decision.
At Ridiculous Engineering, we know that truly innovative technology is built when teams reflect the full richness of the world around them. Pride Month is a reminder: inclusive design isn’t about making space for the margins, it’s about recognizing that our audiences were never narrow to begin with.
Inclusion Is the Strategy, Not a Nice-to-Have
Product teams are often pushed to move quickly and design for a so-called “default user.” But what does that even mean? LGBTQ+ people, multilingual users, and individuals of all abilities and identities aren’t edge cases, they’re your audience. And ours.
Too often, product teams assume a narrow user profile and end up solving only for that slice. That leads to brittle systems, ones that break when faced with real-world diversity. Building inclusive technology from the start isn’t just ethical. It’s strategic. It’s sustainable. It’s how resilient platforms are made.
Diverse Teams Build for the World
A team that includes LGBTQ+ voices, alongside other dimensions of identity and experience, can challenge assumptions before they become code. That doesn’t just create more inclusive outcomes; it creates better outcomes.
We’ve seen projects thrive when inclusion is woven into the entire lifecycle: from discovery and prototyping to content workflows and user testing. Conversely, we’ve seen products fall short when feedback loops exclude those outside the majority. Inclusion isn’t about edge cases, it’s about seeing the whole picture.
At Ridiculous Engineering, we champion collaborative design practices that give space to all voices. Because the best ideas often come from those who see things differently.
Products Are Platforms for Belonging
Your digital platform doesn’t just “do a job”— it speaks. Does your CMS allow for pronoun customization? Is your user flow respectful of nonbinary identities? Do your forms, messages, and visuals reflect a range of human stories?
That’s why we built Consus, our headless CMS solution, with adaptability and flexibility at its core. Because no one should have to fight your system to be seen. Inclusive tech doesn’t compromise efficiency, it enhances it. The more your system can flex to real-world needs, the more powerful it becomes.
Pride Month Is a Mirror
It’s easy to post a flag. It’s harder to ask tough questions:
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Who is our product designed for, and who’s been left out?
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Do our tools support diverse content, languages, and identities out of the box?
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Are we creating environments where LGBTQ+ professionals can thrive and shape strategy?
Pride Month isn’t about marketing. It’s about momentum. It’s a chance to commit—again or for the first time—to building tools that don’t just accommodate diversity but are born from it.
At Ridiculous Engineering…
We believe inclusive technology is smart technology.
That scalable systems should reflect the diversity of the people they serve.
That building with pride is about honoring people’s lived realities—not just this month, but always.
Whether you’re scaling a platform, rethinking your content systems, or launching a new product, ask yourself: who are we building for? And who’s in the room helping us decide?
If your answer isn’t “everyone,” we’re here to help change that.
Let’s build intentionally. Let’s build inclusively. Let’s build with pride.
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